Since transactions for 1.6 billion dollars in 2003, e-commerce in Latin America grew to 43 billion dollars in 2011, with a jump of 42.8% compared to 2010. According to expert forecasts, the figure should reach 69 billion dollars in 2013.
The region is still far from the volumes in markets like the U.S., which recorded transactions for about 161 billion in 2011, but shows a continuous growth trend is expected to have increases in 2012 and 2013 over 25%, with increasing weight in the travel and tourism.
In this context, notably Brazil, the largest economy in the region, with 59% of online sales in the region. According to American Economy is in the South American giant 173 million active credit cards in a population of 195 million people.
An important step was the creation of a division of e-commerce Correios, the national postal company in the country, which have added incentives like tax cuts and interest rates, facilities for the return of products, increased of trust in online processes and expansion of Internet, computers and mobile devices.
According to comScore, a leading Internet audience measuring, of the 100 most visited sites in Latin America 70% are Brazilian. In addition, 87% of the 78 million Brazilian Internet users visit retail sites to compare prices. 54% of online traffic comes not from mobile computers and 44% comes from tablets.
After Brazil (59%), Mexico is the second largest market in the region, managing 14.2% of e-commerce sales. The entire Caribbean is third with 6.4% of regional sales, followed by Argentina (6.2%), Chile (3.5%), Venezuela (3.3%), Central (2.4% ) and Colombia (2.3%).
In Argentina, a study published by the Electronic Chamber of Commerce notes that the sector grew 49.5% in 2011. 29.5% of Internet electronic commerce Argentine practice, so that the country’s estimated nine million online shoppers.
Most (89.6%) use local firms for electronic commerce and 10% of companies like eBay and Amazon. 63% bought products online with credit or debit card, 49% paid in cash and 6.7% used bank transfers.
Contribute to regional recovery, as well as internet penetration, the rise of mobile devices and electronic payments, the emergence of e-commerce firms, trade through popular sites like Facebook, or the choice of some companies buy the product online and just go to the store to pick, among other advances and modalities.
According to comScore, Argentina leads the Internet traffic through mobile devices: 70% of online traffic from computers not done with mobile phones and 25% with tablets, in Brazil the proportion is 54% and 44%, 81% in Chile and 15% and 59% in Mexico and 30%.
To the above is a growing penetration of mobile broadband in the region. In Argentina the number of subscribers grew from 1.7 million in 2010 to five million in 2012 (+194%). In Brazil, the rise between the two years has been from 14 million subscribers to 73 million (+421%).
In Chile, the surge in mobile broadband connections was 105% in 2011, in Mexico reached 107% and 60% in Uruguay, and Colombia grew 69% in mobile Internet usage last year.